Exec Digital Transformation Labs
Building C-level relationships with Google’s most valuable clients
The Challenge
The Google Digital Academy wanted to create a programme that enabled Googlers to work with the senior leaders from their biggest EMEA customers. One that helped them align on a vision for digital transformation, and feel equipped to lead their companies forward, with Google’s support and partnership.
Our Approach: Exec Digital Transformation Lab
A three-year partnership with the GDA to co-develop and deliver the Google Exec Digital Transformation Lab
2-day immersive & inspirational journey
Entire leadership team working collaboratively
Alongside their key Google sales reps
Addressing challenges across five transformation themes
Emerging with 4 experimental projects to drive this transformation. Together.
A series of shorter “Mini Labs” to support key areas of transformation
The Results
112 Exec programmes delivered between March 2021 and May 2024.
Reaching 425 senior customer and agency leaders
Ave. customer rating of 4.5/5
Ave. Net Promoter Score of +62
Ave. facilitator score 4.9/5
Customers’ senior leadership teams left with
A vision for digital transformation
A story to engage and mobilise their people
Experiments in 4 transformation areas
Google sales reps left with
Deep understanding of key customers’ challenges
Roadmap for Google to support their digital transformation
Strengthened relationships across the most important senior stakeholders
“Continually raising the bar over the course of our multi-year partnership. We could not have done it without them nor would we have wanted to"
Nora Ziegenhagen, Google
“I can always count on Byte Behaviour to show up as a fantastic partner when supporting my Executive programmes”
