GDA Train-the-Trainer Programme
Turning a group of facilitators into Google’s premier training team, delivering at scale
The Challenge
The Google Digital Academy needed to scale its Digital Marketing Transformation Labs and Mini Labs via an ecosystem of education partners, including AVADO, Jellyfish and ISDI. Byte Behaviour’s role was to sit at the heart of this ecosystem and ensure excellence and consistency in all partner-delivered programmes as Google scaled these to their biggest and most valuable clients across EMEA.
Our Approach: The GDA Way TTT Programme
A 6-year partnership with the GDA to co-create and deliver a rigorous Train-the-Trainer programme for their F2F and virtual Labs and Mini Labs
An initial 4-stage intensive training and mentoring programme for core partners
Active observation of the gold standard programme delivery
Deep dive into programme content and design
Facilitation training and practice using Google’s FAB model
Mentored 3-way and 2-way programme deliveries
Regular "facilitator forums” to share results and best practice
Refresher TTT as programmes evolved
Including a pivot to virtual facilitation during the COVID pandemic
TTT extended to include Googlers in key EMEA markets
Supporting clients’ digital marketing transformation and JBPs
Developing their own client engagement and leadership skills
Shorter MiniLab TTT for over 30 EMEA GMP partners and agencies
The Results
250+ trainers trained across education partners, GMP partners and Googlers.
Enabling the GDA to scale to over 1,500 GDA deliveries reaching c.18k clients from 2018-2024
Consistently one of Google’s highest-rated training programmes
Ave. rating: 4.9/5
Net Promoter Score: +94
“The TTT gave us engagement and leadership skills we can apply to all scenarios, not just our workshops”
Kineta Kelsall, Founder, School of Social
“Byte exceeded our standards for facilitation and design”
